Cosmos announce Spring Season TV schedule, deals with WPIX and MSG Networks

In their first broadcasting moves in the post-One World Sports era, the Cosmos announced Thursday morning that they had reached agreements with both WPIX (Channel 11) and MSG Networks to broadcast Cosmos games locally during the 2017 NASL Spring Season. The club also announced that a number of games will be available through the national television deal expected to be announced by the NASL next week, which could hint at Rocco Commisso’s repeated promises of the Cosmos arrival on beIn Sports.

“Television is a critically important piece to building and sustaining a successful professional sports brand,” said Cosmos’ Chief Operating Officer Erik Stover in a press release. “With WPIX and MSG, we have found two exceptional partners to help bring the fun and excitement of Cosmos’ games to millions of homes in the New York metropolitan area.”

WPIX 11 will broadcast the Cosmos home opener at MCU Park live on April 1st. This will be first time the Cosmos have played live on a local broadcast in nearly 30 years, marking a historic return for the club. The local network also currently broadcasts Mets and Yankee games on a partial basis. According to today’s press release, the Cosmos home opener is the only match WPIX will be involved with for the duration of the Spring Season.

“PIX11 is ‘New York’s Very Own’ and committed to bringing the best news, entertainment and sports to our viewers, and we’re thrilled to partner with the iconic Cosmos for their eagerly anticipated return to New York broadcast television,” said Tribune Broadcasting’s Senior Vice President of Group Operations, Greg Easterly, in a press release.

MSG Networks, who also have a broadcasting deal with the New York Red Bulls, will broadcast every Cosmos match starting April 8th in Miami up until July 8th in Indianapolis. This deal harkens back to the Cosmos initial reboot agreement with SNY, but much of those games were put on tape delay or had coverage start in the second half.

As pointed out by friend of the show Don Becker, the Cosmos currently hold three MSG broadcast conflicts with the Red Bulls: April 22nd, March 6th, and March 25th. Normally for overload broadcasts, MSG employs the use of additional channels (+, +2, etc) to get all of its partners on television.

“MSG Networks is proud to be the regional home of Cosmos soccer,” said MSG Network’s Vice President of Content Distribution and Affiliate Partnerships Armando Polanco in a press release. “It’s a new era for the legendary American club and we are excited to watch the Cosmos defend their NASL title.”

This leaves the Cosmos with two non-regionally broadcast games: next Saturday’s season opener in Puerto Rico and July 15th’s Spring finale in Edmonton. While no official info has come forth yet, one can assume that these two matches are prime targets for the Cosmos to be on beIn Sports, long promised by new Cosmos ownership for this upcoming season.

At time of writing, no official announcement has been made by the league on the continuation of last season’s national partnerships with ESPN3, CBS Sports, or beIN.

You can see the Cosmos full Spring Season schedule, with current broadcast listings, below.

Date: Time: Opponent: TV Network:
March 25, 2017 7:30 p.m. @Puerto Rico FC No Regional TV
April 1, 2017 7:00 p.m. Miami FC WPIX
April 8, 2017 7:30 p.m. @Miami FC MSG Networks
April 22, 2017 7:00 p.m. Jacksonville Armada FC MSG Networks
April 29, 2017 10:00 p.m. @San Francisco Deltas FC MSG Networks
May 6, 2017 7:00 p.m. @Jacksonville Armada FC MSG Networks
May 13, 2017 7:00 p.m. Puerto Rico FC MSG Networks
May 21, 2017 5:00 p.m. FC Edmonton MSG Networks
May 27, 2017 7:00 p.m. San Francisco Deltas FC MSG Networks
June 4, 2017 4:00 p.m. @North Carolina FC MSG Networks
June 9, 2017 7:30 p.m. North Carolina FC MSG Networks
June 16, 2017 7:30 p.m. Puerto Rico FC MSG Networks
June 24, 2017 7:30 p.m. @Miami FC MSG Networks
July 4, 2017 7:30 p.m. Indy Eleven MSG Networks
July 8, 2017 7:30 p.m. @Indy Eleven MSG Networks
July 15, 2017 9:00 p.m. @FC Edmonton No Regional TV

11 thoughts on “Cosmos announce Spring Season TV schedule, deals with WPIX and MSG Networks

  1. I’m worried about the lack of transparency on Cosmos marketing outreach. It’s expensive to do tv/billboard ads. Getting enough exposure to affect MSG/WPIX/BeIn Sports viewer counts will need a long-term campaign. If there’s not the money for it, a few ads is almost as bad as no ads. If budget is not that big, it would have been better to focus on local radio ads, street teams, local engagement team (calling in to radio shows, etc.) and subway ads. A smaller pot goes further with those, even if it takes longer. Hope Rocco can keep the pressure up.

    The other point is that if you have the budget for long-term marketing campaigns, you have the money for street teams and local media engagement. And I don’t yet have any sense if this is happening. Do you?

  2. Just to be clear – MSG is a great get. I just worry they’ll be disappointed with viewership numbers and want to cancel for next season. And that’s bad press.

  3. What a waste of money from Rocco, he should have bought the team name and rebuild for MLS, not nasl.
    Every Pennie counts to buy red bull.
    Mr.roccco must be delusional like nasl old commissioner.

  4. This is fantastic to hear. We really need to make sure this team more than doubles its attendance record from last years “Nightmare on Gerald Street.” I hope there is a serious outreach going on behind the scenes, right now. I will attend the home opener with 11 friends and I still feel like I am not doing enough. Everyone needs to be doing their part to ensure that Cosmos 3.0 does not go under.

  5. What about us Cosmos fanatics who are far away??? Rocco/NASL need to move into the post cable/streaming world. Would be happy to pay for an app to watch my Cosmos/NASL. C’mon Rocco!!! C’mon Cosmos!!!

    • I think SNY is more complicated. I agree OWS hamstrung the Cosmos, but I distinctly remember SNY starting games at halftime or 20 mins in…really hoping MSG does this right.

  6. Will someone produce 2016 highlights movie as in 2013 and 2015? By the way, where can I watch Champions again?

    • yearly highlights should be produced every year, but don’t hold your breath. They didn’t even put Amauri’s picture up yet on the website.

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